Product Tour

The News Project  provides the robust suite of tools and know-how your news business needs to succeed in today’s digital news ecosystem.

We call our platform “a news business in a box,” as it includes the must-have features for professional publishing — plus a suite of carefully integrated tools for monetization, content creation, distribution, customer engagement and business-critical insights.

Our solution is comprehensive and ready to roll from Day One, supported by digital news veterans who will help you optimize the platform to meet your business, editorial and community goals.

the news project product tour


Platform Overview

The News Project  platform includes the must-have features of professional publishing — plus a suite of carefully integrated tools for monetization, content creation and customer engagement. Comprehensive and ready to roll from Day One.

Robust content management

WordPress 10up The News Project

Developed with 10Up using the latest release of WordPress, platform of choice for more than 30 percent of all internet sites, now with state-of-the-art Gutenberg editor.

Our platform includes:

  • Enterprise-class web hosting and security
  • High performance content distribution
  • Content and experience optimized for mobile
  • Enhanced SEO and site search for content discovery
  • Integration of high-value technology, service and content providers into a single, elegant platform
  • Templates and UX design

    charming robot logo

    Show off your content and maximize engagement with page templates and user-experience design by Charming Robot:

  • Mobile-optimized responsive design
  • Best practices for content presentation, audience recirculation and messaging for membership and monetization
  • Templates can be customized and seamlessly integrated into the platform
  • Audience development and engagement

    Build audience, connect to loyal users and boost conversions using:

  • Integrated social media publishing
  • Push notifications
  • Email campaigns
  • Content feeds for Apple News and Google News
  • Built-in Google AMP versions for mobile viewing
  • Revenue tools

    Piano
    Google Ad Manager

    Our built-in Piano toolset will help you grow and manage a robust membership that enables confident sponsorship and subscription strategies. Piano features include:

  • Tiered membership management
  • Subscriptions, donations and payment processing
  • Paywall configuration
  • Our integrated tools enable efficient management and tracking of sponsorships — site-wide, category-wide and/or per-page — including native content approaches.

    Leverage Google Ad Manager for ad revenue growth and brand protection

    World-class journalism from AP

    Associated Press

    Supplement your own original content with journalism from Associated Press, the world’s most trusted news organization.


    Templates Optimized for Appearance & Performance

    Our custom-crafted theme shows off editorial and commercial content in attractive, UX-optimized, advertising- and sponsor-ready pages. New template variations and design features are in development. Ask us about your customization needs.

    The News Project home page design sample



    Dashboard – Your Newsroom Control Center

    Your team’s enhanced dashboard displays key site metrics at a glance, and provides direct access to integrated vendor controls. No more jumping through multiple browser windows to find critical information.

    Make your analytics more meaningful and actionable with custom insights from our proprietary TNP Score, configured with the performance indicators you care about most.

    The News Project dashboard


    Best-of-Breed Editors’ Tools

    Our newsroom tools build on the new WordPress editor, Gutenberg — an editing experience that requires very little technical knowledge to create media-rich pages and posts that will work beautifully across all screen sizes and devices. With Gutenberg, editors can do more with fewer plugins — improving their efficiency and your website’s security.

    Gutenberg blocks


    Digital News Veterans, at Your Service

    The News Project  team of experienced producers, product managers, editors and marketers will help you optimize the platform to meet your business, editorial and community goals.

    We have founded, built, created, expanded and advised many of the world’s leading news & information products and startups, including:

    news project companies

    See more about who we are


    Grow With Us

    The News Project  clients benefit from ongoing innovations of our partners, and continuous upgrades to our platform.

    Currently on our product roadmap:

  • A/B Testing
  • Design Template Variations
  • Breaking News Alerts
  • Advanced GA Analytics
  • Enhanced Sponsorship Tracking

  • Learn More About The News Project


    Stay in the Loop

    Required Field


    Past issues of our newsletter:

    July 2018: Peek under the hood of our news platform

    June 2018: Introducing The News Project