The news business ecosystem is broken.
We have a solution.

The News Project has created a world-class suite of technology and tailored services to address the critical need for sustainable business models in the news marketplace.

Our mission: To empower journalists, philanthropists, entrepreneurs and investors to launch high-impact news properties rapidly and operate them successfully.

The News Project solution integrates best-of-breed content, audience and revenue tools that a typical news venture would assemble separately at far greater cost in time, effort and dollars.

What We Do

“A news business 
in a box”

Our team of journalists, technologists, designers and news business pros provides the resources and expertise you need to launch, sustain and scale your news venture.

  • State-of-the-art editorial tools and high-performance display templates
  • Revenue and member management for subscriptions, sponsorships, metered content, payments and programmatic advertising
  • Audience development and engagement tools for social media, Apple News, Google News, email campaigns, push notifications and mobile-optimized layouts
  • Enterprise-class managed hosting for scale, security and performance
  • Dashboard featuring customized analytics and business metrics
  • World-class news and features to supplement your original content
  • Partners

    The Associated Press, the world’s most trusted news organization
    WordPress 10up The News Project
    WordPress, publishing software that powers 32% of the world’s websites
    WordPress VIP
    Managed hosting by WordPress VIP for scale, security and performance
    10up, finely crafted tools for content creators
    Piano, tools to drive engagement, loyalty and revenue
    charming robot logo
    Charming Robot, smart design and user experience
    Google Ad Manager
    Google Ad Manager, robust tools to manage your ad business

    Who We Are

    • Merrill


      Merrill Brown, a business executive, journalist, educator and consultant, most recently served as Founding Director of the School of Communication and Media at Montclair State University, a post he held from 2012 until 2017. He was the founding Editor in Chief of, which became a recognized leader in digital news delivery when it began operations in 1996, and cofounded the Online News Association in 1999. Brown is principal of MMB Media LLC, which provides strategy consulting, product development and editorial services for clients including early stage companies as well as  large publishers such as The Washington Post, The Boston Globe, The Los Angeles Times and The Guardian, and broadcasters such as National Public Radio and ABC News. A former reporter, Wall Street correspondent and Director of Business Development at The Washington Post, Brown was founding Editorial Director of News 21, the national reporting project produced by journalism students and launched by the Carnegie-Knight Initiative on the Future of Journalism Education.

    • Stu


      Stu is a pioneering editor/producer who helped create first online editions of The Washington Post, The New York Times and News Corp. and produced on-demand video networks at Cablevision and HealthiNation.

    • Peggy White


      Peggy is the founding partner at White Warren Co., providing digital marketing, business and product development strategies from planning boards through execution and beyond. Since 2007, White Warren has specialized in helping transform organizations – generally in the fields of news, finance and sports — to the new digital landscape. Peggy was previously the Publisher of DoubleX, a Slate-owned digital magazine written by and for women. She has been in digital media since 1996, helping to launch, and which was followed up with senior positions at, BusinessWeek and Yahoo! Finance.

    • Miguel


      Miguel, founder of SOYFERRER, is a content, audience and product strategist who’s served as vice president of digital at Fusion, managing editor for Huffington Post’s Latino Voices and Black Voices, and director of programming of AOL Latino. For over twenty years, Miguel has executed breakthrough projects in mass mediums across the U.S. and Latin America, for media, music, entertainment, marketing and non-profit organizations.

    • Alex


      Alex Leo was the vice president of audience development at The Daily Beast and Yahoo, the head of product for, a senior editor at The Huffington Post and an associate producer at ABC News. She was named one of Forbes 30 Under 30 in 2012, Mogul’s 35 Under 35 in 2014 and chosen by NBC New York as one of the top twenty people to follow on Twitter.

    • Michael


      Michael is the Managing Director of Tag1 Consulting, a global team specializing in crisis management and prevention, scalability, high availability, security, & infrastructure design and management. The former CTO The Clarity Digital Group, Michael rebuilt and grew into a top 50 site and a leading source of news and information online. Michael has made major contributions to and helped establish Drupal as one of the most successful open source platforms powering millions of websites. He is an advisor to the Drupal Association board, and to, and is the Acting CTO for TNP.

    • Frank


      As media executive and consultant for more than 20 years, Frank has created and launched digital products for CNET, IFILM, E! Online, Fox Sports and ABC News. His expertise includes multi-platform product strategy & development, information architecture, user experience, programming, marketing, brand launches and digital distribution.

      Frank holds a degree in Human Biology from Stanford University and is based in West Hollywood, CA.

    • Sandor


      Sandor Marik mixes data, analytics, content, technology and marketing to produce insights and strategies that help build and scale businesses. Spanning revenue models from e-commerce to subscriptions Sandor brings leadership experience in publishing, financial services and health. He has worked with some of the most recognizable content brands, including Wired, Vogue, and The New Yorker as Executive Director of Digital Consumer Marketing at Condé Nast. As SVP Marketing, Sandor helped Business Insider rise to become the #1 business news site (leading to a marquee acquisition by Axel Springer), and also served as General Manager of BI Intelligence, Business Insider’s subscription research service. A deep interest in technology trends along with healthcare and health sciences have led Sandor to recent projects exploring artificial intelligence and blockchain technologies with Nextikon, serving as Chief Marketing Officer at Remedy Health Media and Senior Advisor for the Digital Health Coalition.

    • Brian


      Brian Reich, partner at little m media, is a strategist and speechwriter for executive leaders at global brands, media companies, startups, nonprofits, political, and advocacy organizations. He is leading the development of TNP’s community development and audience engagement efforts.

    • Hersh 

      Customer Integration

      Hersh is a Tow-Knight Fellow at CUNY and founder of search technology firm Hindsight Technology Solutions.

    What People are Saying